Driving Engagement Through Personalized Emails for FTBpro

The FTBpro Email project focused on designing an infographic-style email to drive user engagement and encourage article creation. The email presented personalized data, including weekly activity summaries, rankings, and key user achievements, with a clean, visually compelling layout.

The design process began with multiple layout explorations, leading to final wireframes and a polished UI that showcased vital metrics like reads, comments, and shares. Interactive elements, such as leaderboard rankings and links to trending articles, created a competitive and engaging experience for users.

This email design combines clear data visualization with user-focused content, effectively boosting interaction and participation within the platform. Explore the full case study to see how thoughtful design motivates community engagement.