Creating a Playful and Feminine Brand Identity for Kess

The Kess branding project focused on creating a playful and feminine identity for this stylish footwear brand. The branding reflects the brand’s personality, combining girly, fun, and easygoing elements to appeal to its target audience.

The project included designing a cohesive visual identity, featuring a bold and vibrant logo, stationery, packaging, promotional materials, and store signage. Bright pink tones and whimsical patterns were used to convey a sense of joy and approachability, while maintaining a polished, professional look.

The result is a complete brand experience, from in-store displays to marketing assets, that captures the essence of Kess My Shoes and creates a memorable connection with its customers.